Approach

Five stages. Each one ends with something you can see, question and approve before we move on.

Timing depends on scope. We agree it in the proposal, and you see progress every week.

Discover

Understand before recommending.

Conversations with your team, a look at what exists today, and a review of the people the work is for.

A short summary of what we heard and what we think matters most.

Agree what success looks like.

We turn the findings into one page: the audience, the problem, the scope and the measures we will use.

A brief you sign off, so nobody is surprised later.

Explore wide, then commit.

Two or three routes for channels, message and offer, then one taken all the way through to real pages, real copy and a campaign calendar.

A written plan and the first pages, ready to review.

Ship in small pieces.

Campaigns, pages and journeys go live in short releases you can review as they land, with tracking in place from the first day.

Live work, and a dashboard that shows how it is doing.

Keep improving after launch.

We watch how people use the work, run small experiments, switch on the automated journeys that follow up every lead, and fix what the data points to.

A plain report each month, and changes you can see.

Tell us what you are working on. A short note is enough to start.